The Vinyl Council of Australia (VCA) has unveiled a new video highlighting the crucial role PVC plays in modern society, from our homes to our hospitals, as part of its efforts to support its partners across the PVC sector.
The VCA’s ‘Build a Better World with PVC’ video was launched to coincide with the Global Plastics Treaty talks in Busan, South Korea, which failed to reach an agreement on curbing plastic pollution at the beginning of December. Talks will be resumed at a later date.
The video emphasises the beneficial role PVC can play in modern life and its proven track record after multiple decades of use in a wide range of applications, from robust, long-life building products to critical life-saving equipment in healthcare.
A series of images illustrates the material’s durability, versatility, and reliability in meeting environmental and economic needs. They show how extensively we depend upon and benefit from items made from PVC.
Vinyl Council of Australia Chief Executive Jim Coulston said, “PVC is a remarkable, long-life material that has shaped our modern lives safely and efficiently for decades and will continue to do so. Its excellent recyclability means end-of-life products can often be recycled into new long-lasting PVC products.”
For more than 22 years, the VCA’s PVC Stewardship Program has focused on furthering the safety and sustainability of the PVC industry in Australia and ensuring that it remains a useful pathway towards achieving Best Environmental Practice (BEP) 2.0 accreditation. Compliance requirements have been strengthened for several commitments, demonstrating a commitment to continuous improvement.
“While PVC has always been subject to regulation, our mission is to ensure that a balance is achieved against the potential loss of utility,” Coulston said. “The general consensus among the members of the Global Vinyl Council is that PVC is a positive contributor to the achievement of multiple UN Sustainable Development Goals and that ill-considered bans of PVC and PVC products will be counterproductive.
“With a strong global focus on our environment and the ever-increasing cost of materials, now more than ever, using durable and cost-effective PVC products makes sense.”
You can view the ‘Build a Better World with PVC’ video at https://youtu.be/oPUmV0aCwnw.
For more information, please visit vinyl.org.au.
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