Stormwater management – the undervalued hero

Stormwater management is often overlooked, but it is essential to the water and wastewater industry.

Stormwater management is often overlooked, but it is essential to the water and wastewater industry.

Stormwater is the water that runs off of streets, parking lots, and other impervious surfaces after a storm. It can contain a variety of pollutants, including sediment, nutrients, and chemicals. If stormwater management is forgotten, stormwater can pollute our waterways and harm our environment.

The water and wastewater industry has a responsibility for effective stormwater management. This includes:

  • Collecting stormwater: Stormwater is collected in storm drains and other conveyance systems.
  • Treating stormwater: Stormwater can be treated to remove pollutants before it is discharged into our waterways.
  • Reusing stormwater: Stormwater can be reused for a variety of purposes, such as irrigation and watering gardens.

There are several challenges associated with stormwater management. These challenges include:

  • Increasing urbanization: As our cities grow, there is less space for stormwater to infiltrate the ground. This means that more stormwater is runoff, which can increase the risk of pollution.
  • Climate change: Climate change is leading to more extreme weather events, such as floods and droughts. These events can make it more challenging to manage stormwater.
  • Funding: The water and wastewater industry is facing a funding gap, making investing in stormwater management projects difficult.

Despite these challenges, the water and wastewater industry is making progress in managing stormwater. Several new and innovative technologies are being developed to help manage stormwater more effectively. These technologies include:

  • Green infrastructure: Green infrastructure is a sustainable approach to stormwater management that uses natural materials, such as plants and soils, to filter and retain stormwater.
  • Permeable pavement: Permeable pavement allows stormwater to infiltrate the ground, which reduces the amount of runoff.
  • Rainwater harvesting: Rainwater harvesting is the collection of rainwater for later use. This can be used to reduce the demand for potable water.

The water and wastewater industry is committed to managing stormwater effectively and protecting our waterways. By investing in new technologies and approaches, we can ensure that stormwater is a valuable resource, not a pollutant.

Do you want to promote your work in the stormwater industry?

If you are a company involved in stormwater management, we encourage you to advertise in our magazine. Our readership is made up of decision-makers in the water and wastewater industry, and we offer a variety of advertising options to help you reach your target audience.

By advertising in our magazine, you can help raise awareness of your company’s products and services and reach a potential audience of customers and partners.

Together, we can promote sustainable stormwater management and protect our environment.

What can we offer?

The January/February 2024 issue of Inside Water will contain the following unique features: Diversity and Inclusion, Young Professionals, Corrosion Relief and Treatment, Leak Detection Systems, Industry Insight and Water Associations. More is to come as the edition comes together.

What does Inside Water offer?

A full-page marketing package includes.

  • Full-page advertisement (ad material to be supplied)
  • Editorial Feature to be written for you by the editor of Inside Water
  • Editorial Feature to appear in Inside Water’s e-newsletter, website, LinkedIn, Twitter, and Facebook

Expressions of interest close on 12 December 2023. For more information, please contact:

Chelsea Daniel

Brand Manager, Inside Water

​+61 425 699 878

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