Hunter Water has launched a new campaign to celebrate National Water Week 2025, reminding communities that no matter the weather, every day is a good day to save water.
Running from October 20 to 26 under this year’s national theme “Bringing Water into Focus,” the initiative encourages people to recognise water as the essential, interconnected resource that sustains both daily life and the environment.
Hunter Water Executive Manager Strategy and Engagement Emma Berry said the message reflects the growing need for year-round water awareness.
“Water is the invisible thread connecting everything in our lives, from the food we eat to the ecosystems we cherish,” Berry said. “This week, we invite everyone to bring water into focus and appreciate its value in our homes, schools, businesses and communities.”
The new Every Day is a Good Day to Save Water campaign forms part of Hunter Water’s broader summer water conservation program. The imagery, featuring two friends sitting outdoors under different weather conditions, reminds people that saving water matters, rain, hail or shine.
The campaign’s two key visuals show everyday Australians enjoying time outside. In one, they sit under umbrellas in the rain; in another, they relax under sunny skies, each accompanied by the same message: “Every day is a good day to save water.” The creative concept reinforces the need to build consistent water-saving habits, regardless of seasonal changes.
Berry said the message is particularly timely as the Bureau of Meteorology forecasts a warmer-than-average summer for eastern Australia, with potential for both increased rainfall and higher evaporation.
“Our climate is becoming more unpredictable, making it crucial to adopt water-saving habits no matter the forecast,” she said. “By bringing water into focus, we can collectively ensure a sustainable water future for the region.”
The campaign encourages simple actions such as watering gardens before 10 am or after 4 pm, taking 4-minute showers and checking for household leaks. Hunter Water continues to back these behavioural messages with infrastructure investment, including construction of the Lower Hunter Water Security Plan. The Belmont desalination plant, now under construction, will deliver up to 30 million litres of rainfall-independent drinking water per day: about 15 per cent of the region’s average daily demand.
Berry said the campaign and National Water Week together offer an opportunity for the community to reflect and take action.
“We continue to engage with our community and collaborate with local businesses to promote the importance of saving water,” she said. “National Water Week is an opportunity for everyone to reflect on their water use and take action. At Hunter Water, we’re committed to doing our part, and we encourage the community to join us in bringing water into focus for a sustainable future.”
For more information and practical tips on water efficiency, visit hunterwater.com.au/savewater.