The Melbourne Water Hobsons Bay Main Sewer Upgrade has won Gold at the global Better Futures GOV Design Awards, held in New York last night, for its innovative and engaging design of the hoarding around the construction site at Scienceworks.
The award-winning hoarding was commissioned by Melbourne Water and delivery partner John Holland and designed by GrowCreative. Creative hoarding creates a colourful and engaging communications platform. It connects and educates curious minds on how the new sewer pipeline will transfer 30 per cent of Melbourne’s wastewater to the Western Treatment Plant. The hoarding showed how the upgrade would support Melbourne’s growing population while highlighting the pipeline’s history and the technology behind the project through a playful and fun journey of discovery.
“Winning Gold at the Better Future Gov Design Awards in the Marketing – Print category is a testament to the collaboration and dedication of the entire project team, including especially GrowCreative, who helped us to bring our vision to life,” said Melbourne Water’s HBM Communications and Engagement Lead, Julia Crellin.
The colourful elements of the hoarding were explicitly designed to capture the curious minds of the children and families visiting Museums Victoria’s Scienceworks in Spotswood. It is an interactive journey of discovery, bringing the project to life. The hoarding incorporates poo-like characters on holiday and a hungry Tunnel Boring Machine spouting educational facts about the sewer’s history and the need for the project.
Hobsons Bay sewer upgrade designed for conversation
“Our objective was to approach the topic of sewage waste with fun and humour. We wanted to make this important topic more engaging and enjoyable for the community,” GrowCreative Creative Director and Owner Glen Rowbottom said.
The hoarding design also features QR codes linking visitors to Melbourne Water’s ‘Drip Trip‘ game to learn more about the project.
The construction is located on the grounds of Scienceworks. The creative design, with nine-viewing windows around the hoarding, creates a fantastic opportunity to inspire kids to see science, technology, engineering, and mathematics (STEM) in action and to learn about real-world applications.
General Manager of Scienceworks, Jonathan Shearer, said, “Every day we see families engaging with the content and peering excitedly through the viewing windows, looking at a real-life engineering project.”
The Hobson Bay Main Sewer Upgrade will provide an improved sewerage system with capacity for future flows. It will ensure that local amenities, environment, heritage, and community interests are protected and enhanced during delivery.
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